Avant-Garde Advisors was founded in 2009 by two financial advisors that believed the client should always come first. While financial advice is very abundant, the quality of financial advice varies greatly. The culture at large banks, brokerage firms, and insurance companies is that the firm comes first, financial adviser second and THEN the client. This culture is driven by a commission based compensation model that incentivizes advisers to sell product for short term gains and in our opinion, at the expense of the client. Many advisors claim independence, but they have the same compensation structures as the larger firms. So with so many choices, how can investors know that they are getting advice that isn’t based on the commission it generates?
The answer is simple; hire an independent SEC Registered Investment Advisor. SEC registered advisors are held accountable to their clients through their fiduciary standard. Non- fiduciaries are loyal to the companies that they work with and are simply held to a “suitability requirement”. Since a non-fiduciary must only meet a suitability standard, they may recommend something that is acceptable for your situation, though maybe not in your overall best interest. With fiduciaries, there are no split-loyalties between you and another company since they have a “fiduciary duty” to you. A fiduciary duty is one of complete trust and utmost good faith. Fiduciaries owe two main duties to their clients: a duty of loyalty and a duty of care. The duty of loyalty means a fiduciary is legally required to act solely in your best interest. The duty of care requires that a fiduciary perform their duties with a high level of competence and thoroughness.
Avant-Garde Advisors is a SEC Registered Investment Advisor (RIA) that is best described as a firm of independent advisors working together to produce economies of scale, knowledge and experience. What this means is each advisor within Avant-Garde specializes in a different investment philosophy or methodology, but collectively the advisors can take advantage of the experience and knowledge of every advisor. This consortium of different talents and backgrounds is what makes Avant-Garde uniquely different in the independent RIA space.
*Registration with the SEC does not imply a certain level of skill or training nor does it imply an endorsement by the SEC or any other governing body.